shtick also schtick or shtik (shtĭk)
1. A characteristic attribute, talent, or trait that is helpful in securing recognition or attention: waiters in tropical attire are part of the restaurant's shtick.
2. An entertainment routine or gimmick.
[Yiddish shtik, piece, routine, from Middle High German stücke, piece, from Old High German stukki, crust, fragment.]
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