n. 1. (used with a sing. verb) Demographic research that studies population groups with respect to psychological attributes, such as values or attitudes, as for marketing purposes. 2. (used with a pl. verb) The data obtained from such research. [PSYCHO- + (DEMO)GRAPHICS.] |
The American Heritage® Dictionary of the English Language, Fifth Edition copyright ©2022 by HarperCollins Publishers. All rights reserved.







