tr.v. pro·mot·ed, pro·mot·ing, pro·motes
a. To raise to a more important or responsible job or rank.
b. To advance (a student) to the next higher grade.
2. To contribute to the progress or growth of; further. See Synonyms at advance.
3. To urge the adoption of; advocate: promote a constitutional amendment.
4. To attempt to sell or popularize by advertising or publicity: commercials promoting a new product.
5. To help establish or organize (a new enterprise), as by securing financial backing: promote a Broadway show.
[Middle English promoten, from Old French promoter, from Latin prōmovēre, prōmōt- : prō-, forward; see PRO-1 + movēre, to move; see meuə- in the Appendix of Indo-European roots.]
The American Heritage® Dictionary of the English Language, Fifth Edition copyright ©2020 by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
Indo-European & Semitic Roots Appendices
Thousands of entries in the dictionary include etymologies that trace their origins back to reconstructed proto-languages. You can obtain more information about these forms in our online appendices:
The Indo-European appendix covers nearly half of the Indo-European roots that have left their mark on English words. A more complete treatment of Indo-European roots and the English words derived from them is available in our Dictionary of Indo-European Roots.