hoop·la (hplä′, hp-)
a. Boisterous, jovial commotion or excitement.
b. Extravagant publicity: The new sedan was introduced to the public with much hoopla.
2. Talk intended to mislead or confuse.
[Perhaps from French houp-là, upsy-daisy! : houp (of imitative origin) + là, there; see VOILà.]
The American Heritage® Dictionary of the English Language, Fifth Edition copyright ©2018 by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
Indo-European & Semitic Roots Appendices
Thousands of entries in the dictionary include etymologies that trace their origins back to reconstructed proto-languages. You can obtain more information about these forms in our online appendices:
The Indo-European appendix covers nearly half of the Indo-European roots that have left their mark on English words. A more complete treatment of Indo-European roots and the English words derived from them is available in our Dictionary of Indo-European Roots.