flog (flŏg, flôg)
tr.v. flogged, flog·ging, flogs
1. To beat severely with a whip or rod.
2. Informal To publicize aggressively: flogging a new book.
[Perhaps from alteration of Latin flagellāre; see FLAGELLATE.]
The American Heritage® Dictionary of the English Language, Fifth Edition copyright ©2020 by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
Indo-European & Semitic Roots Appendices
Thousands of entries in the dictionary include etymologies that trace their origins back to reconstructed proto-languages. You can obtain more information about these forms in our online appendices:
The Indo-European appendix covers nearly half of the Indo-European roots that have left their mark on English words. A more complete treatment of Indo-European roots and the English words derived from them is available in our Dictionary of Indo-European Roots.